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  • Writer's pictureChomp Magazine

Celebrate an Iconic Cocktail, Negroni, with Negroni Week Thailand 2023

Updated: Sep 16, 2023

Negroni Week Thailand
Negroni Week Thailand 2023

Negroni Week, a global charity initiative supporting Slow Food's mission, is back in partnership with Campari and Imbibe Magazine. Over a decade, Negroni Week has raised $4M+ for global causes. Slow Food is the official giving partner for the second year and the Slow Food Negroni Week Fund will continue to support the hospitality community. In 2023, the event will occur from 18 to 24 September, and Thailand rejoined. The aim is to celebrate bartenders' skills and strengthen connections. Negroni Week Thailand will offer cocktails at leading bars and restaurants, and the event supports the Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.

Negroni Week Thailand
Campari's Negroni Week Thailand 2023

To celebrate Negroni Week Thailand, Campari brings nine international guest bartenders to Bangkok to join local talents in painting the town red with their takes on Negroni.

On Monday, 18 September, BKK Social Club will host Negroni Week in Thailand. The club, which is ranked 14th on the World's 50 Best Bars List 2022, will have a special guest bartender, Giorgio Bargiani, who is the 1757 Cinzano Vermouth di Torino Global Brand Advocate and Assistant Director of Mixology at London's Connaught Bar. The event will feature specially crafted drinks with unmistakable Italian flair for one night only.

On 19 September, Manchester native Joe Schofield, creative director of Asterley Bros, will share his cocktail expertise at Lennon's. At Siam Yacht Club, Bangkok's Noppasate Hirunwathit, winner of the Wild Turkey Behind the Barrel Thailand Competition 2019, will serve his imaginative cocktails.

Negroni Week Thailand
Rabbit Hole

Wednesday, 20 September, Rabbit Hole welcomes one of Greece's major players in the hospitality scene and co-founder of Barro Negro, Athens' first tequila car, George Kavaklis, as guest bartender, while Thaipioka, 2021 World Class Taiwan Champion Mars Chang is set to churn out some creative spins of Negroni.

On Thursday, 21 September, four Bangkok bars offer unique experiences for cocktail enthusiasts. The Loft Bangkok will feature Nick Sourmpatis, Head Bartender of The Clumsies Bar. Zuma Bangkok is hosting a guest bartender with a Japanese-inspired Negroni. Taiwan's multi-award winner, Kou-Hao Wu, aka Hardy, will take over Oskar Bistro Bangkok. SoCal will have bartender Jane Kaew-yod's visually stunning cocktails.

On Friday, 22 September, Ms Jigger, located at Kimpton Maa-Lai Bangkok, is an Italian-themed bar with unique cocktails. Guest bartender Fabio Nanni will present a new story of Negroni. Firefly Bar, located at Sindhorn Kempinski Hotel Bangkok, will offer a selection of whimsical Negroni variations created by Alexandre Renoue. Meanwhile, Matteo Cadeddu, the Head Bartender and Beverage Manager of Opium Bar Bangkok, who has 15 years of experience in the bar scene, will showcase his creative, playful and sophisticated drinks at Diplomat Bar at Conrad Bangkok.

On Saturday, 23 September, three exciting events are happening in Thailand. At Gir, drinkers can enjoy Negroni varieties creations by Victor Arguello Maggiolo, Head Bartender of Amaro Bar in London and the beautiful surroundings by lush nature and stunning rock formations. At Woo Bar in W Koh Samui, Noppasate Hirunwathit will serve a range of Negroni varieties to complement the island vibe. Meanwhile, at Nomada Open Fire Grill & Beach Club in Hua Hin, Jan Kaew-yod will showcase his unique bartending talents and creative cocktails.

Sunday, 24 September, marks the end of Negroni Week Thailand, and to celebrate, AQUA Bar at Anantara Siam Bangkok Hotel, one of the capital's longest-running cocktail bars, will offer artfully crafted Negronis for discerning drinkers.

Negroni Week Thailand
Thonglor Negroni Week Bar Hop

Not only drinks from international guest bartenders, local bartenders also offer their own twist on the classic drink.

From 18 - 24 September, Negroni lovers and connoisseurs can join the Negroni Week Bar Hop in Thonglor, Bangkok. Seven bars are participating, including 008 Bar, Pennant Thonglor, Midsummer Night's Dream Bar, Gaze Cocktail Bar, Copper Bar, Modern-Day Culture and Bar Scofflaws. Purchase a ticket worth 1,500 THB and enjoy a complimentary welcome drink from the Negroni Week menu at every venue. In addition, you will receive a Negroni Week T-shirt and contribute to The Foundation for the Deaf, which is under the Royal Patronage of Her Majesty the Queen. Tickets are available on Campari's Line Account @campari.

Negroni Week Thailand
Giorgio Bargaini Master Class

In addition to its indulgence event, Negroni Week Thailand is also offering an educational session.

On 18 September 2023, Giorgio Bargiani will lead a masterclass on Vermouth at Four Seasons Bangkok as part of the 1757 Vermouth di Torino (Cinzano) Masterclasses. The event will occur from 1-3pm and mark the start of Negroni Week in Thailand. Bargiani, a prominent figure in the global mixology scene, will guide bartenders through the rich heritage of Cinzano, a brand that embodies Italian culture and traditions.

Negroni Week Thailand
Negroni Week on Cruise

For those who love to sip and dine, prepare for exclusive experiences Negroni Week Thailand has prepared for them.

On Wednesday, 20 September, step aboard the beautifully restored antique rice barge and embark on a memorable journey with Campari and Anantara Riverside Bangkok Resort's Negroni Week on Cruise. For one night only, guests will be treated to a fine dining set dinner and classic Campari cocktails while appreciating views of royal quarters, shimmering temples and magnificent landmarks on an idyllic cruise along the scenic Chao Phraya River. A ticket for the Negroni Week cruise costs 3,000 THB and includes dinner and free-flow cocktails from the menu. The cruise will depart from Anantara Riverside Bangkok Resort at 5pm and end at 8pm. Limited tickets can be purchased from Campari's official Line Account @campari. All ticket sales proceeds will be donated to The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.

Negroni Week Thailand
Campari Negroni Ricetta Originale

On Saturday, 23 September, gourmets can indulge in a flavourful brunch with complimentary welcome drinks from the Negroni Week menu at the cosy and colourful Gigi - Dining Hall & Bar and Contento, which offers comforting Italian food. Mediterranean-inspired Mimosa Bangkok will be available for this occasion as well. They can also have free-flow cocktails from the Negroni Week menu at Giglio Trattoria Fiorentina, known and loved for its authentic Tuscan cuisine, and enjoy Mediterranean-inspired Mimosa Bangkok.

On Sunday, 24 September, Embassy Room - Catalan Cuisine at Park Hyatt Bangkok will offer an authentic Catalan brunch experience for epicureans to savour. They will also get free-flow cocktails from the Negroni Week menu to elevate their brunch experience. The brunch will be served from 12 pm to 3 pm and costs 2,900++ THB per person.

At Up & Above Restaurant and Bar, The Okura Prestige Bangkok, gastronomists can indulge in premium international and Asian favourites with a complimentary welcome drink from the Negroni Week menu exclusively on Sunday, 24 September. The brunch will start from 12 pm to 3 pm and costs 3,500++ THB per person.

Finally, on Sunday, 24 September, you can enjoy free-flow cocktails from the Negroni Week menu and Chef Carlo Valenziano's sophisticated Mediterranean-inspired Sunday Riviera Brunch at ALATi, Siam Kempinski Hotel Bangkok. The brunch will be available from 12 pm to 4 pm and costs 3,200++ THB per person.

Let's celebrate this iconic cocktail by indulging in drinks and food while giving back to society.

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