The annual celebration of the world's most popular classic cocktail, Negroni Week, is back again for another week of drinking for a good cause. Themed The Power of Timeless Bonds, the 11th edition, focuses on the unbreakable connection between bartenders and the industry while reinforcing that there's no Negroni without Campari.
This year's activation will be Campari's biggest yet, with over 90 participating bars and counting, alongside a host of pop-up events and partnerships across Singapore from 18 to 24 September. The main goal is to rally consumers into appreciating the aforementioned bonds.
Since the creation of the first Negroni in 1919, Campari has remained the red heart of the drink with its unmistakable bittersweet complexity. This year's edition acknowledges the connection between bartenders, customers, and craft. The theme emphasises how these bonds unite to form a thriving industry that mirrors Campari as the core of every Negroni served.
In the challenge to encapsulate that vital bond in a cocktail, participating bars are welcome to create renditions imbued with personal philosophies and signature touches. Apart from mobilising over 90 bars and counting featuring returning participants and new venues, Campari Group will also be rounding up 10 representing bartenders to convey their inspirations and personal experiences with the cocktail through a content series that will be spotlighted across Campari Singapore's official socials.
Here are the events and partnerships for Negroni Week Singapore 2023:
Opening Music Night at Offtrack: DJs will be spinning vinyl and taking live music requests. Guests will have the opportunity to make cash donations to support Offtrack's chosen charity partner.
Aperitivo Night at Puffy Bois: Enjoy specially made pizzas fresh from Puffy Bois' wood-fired oven while sipping on Negronis all night. For every purchase of a Negroni between 6pm and 8pm, guests will receive a complimentary slice of pizza.
Negroni Week x IHG Hotels & Resorts: Exclusive Negroni cocktails, Negroni flights, and bottomless Negroni brunches will be available during Negroni Week.
Raise a Toast to Timeless Bonds with Creative Spins: Enjoy Campari Group Asia's shortlisted 14 local bars in Singapore with distinctive styles for this year's campaign, including ANTI:DOTE, Brooklyn Bar, Caffe Fernet, Four Seasons One-Ninety Bar, Miss Fitz, Jungle Ballroom at Mondrian, Night Hawk, Nutmeg & Clove, Offtrack, PLUME, Sago House, Stay Gold Flamingo, Tess Bar & Kitchen and Wallich Manor. Each bar will be represented through photo and video assets, with bartenders sharing their experiences and insights about Negroni. The Official Negroni Week Closing Party, Red Night at Mondrian: Live it up with the Negroni Week closing party on 24 September from 8pm onwards at the Jungle Ballroom in the Mondrian Singapore Duxton. Head Bartender Nick Sourmpatis of The Clumsies Athens (#19 of World's 50 Best Bars 2022) will be there for a one-night-only guest shift. Enjoy Negroni adaptations, a red-themed backdrop, and a guest DJ.
Negroni Week at Simply Analog by Tin Box: On September 20th, Simply Analog, a vinyl bar fronted by bartender Sam Wong, opened. Four rotating guest bartenders will serve special Negronis and off-menu cocktails from 7pm to 11pm. The night will start with Shawn Kishore's "The Charming Man" and end with PLUME's Jun Han's "Crystal Crane" at 10pm.
Crimson Brunch at TA Community: Crimson Brunch will occur on 23 September from 12pm onwards. The event will feature three Negroni varieties, including a Double Negroni and snacks like Cured Negroni Salmon and Oyster Negroni. Tickets cost $38 and include two drinks. The venue at Serangoon Road offers an alternative watering hole for drink seekers.
Friends of Fernet with Sugarhall, Offtrack & Smoke & Mirrrors: Caffe Fernet is hosting an event for Negroni Week on September 24th from 4 pm. It's a back-to-back Negroni event featuring Caffe Fernet's Alan Teo, Sugarhall's Marcus Lim, Offtrack's Crystal Foo, and Smoke & Mirror. Each partner will showcase their unique Negroni recipe during four 90-minute slots. The first slot will feature a special recipe by Caffe Fernet's Alan Teo, followed by Sugarhall's Marcus Lim. From 5:30 pm, Offtrack's Crystal Foo will take over, and the event will conclude with a representative from Smoke & Mirrors at 7 pm.
Off Day Beer X Negroni Week: Campari Group Asia and Off Day Beer Co. have teamed up for a special brew during Negroni Week 2023 from 18-24 September. The Red Sparrow Sipper Ale (5% ABV) will be exclusively available at The Kongsee and Goodluck Beerhouse. The beer has bittersweet notes of Campari complemented by subtle herbal flavors and a hint of citrus. Purchase a pack of 4 or a case of 16 through https://offdaybeer.com.
Negroni Week X Four Seasons APAC: Four Seasons APAC is hosting Negroni Week from Sep 18 to Oct 1 across major cities in the Asia Pacific region. Over 20 Four Seasons hotels will participate and showcase their unique takes on the classic cocktail. The event will run for two weeks and feature the Shogun cocktail at One-Ninety Bar (Four Seasons Singapore) and regional creations led by Beverage Ambassadors Philip Bischoff and Odd Strandbakken.
Campari, a group that has always advocated responsible drinking, is revisiting its partnership with Singapore's first zero-commission ride-hailing service, TADA. Last year's partnership was limited to 50 drinkers at five selected venues, but this year's partnership will allow 3,000 patrons to enjoy discounted TADA rides home after purchasing Campari's signature cocktails. Over 100 bars and restaurants will display tent cards to remind consumers and the industry of the personal responsibility of driving safely.
Join Negroni Week Singapore 2023 for some fun and Negroni's memory lane.Come and join the Negroni Week Singapore 2023 to have some fun and take a trip down Negroni's memory lane.