THAIFEX – ANUGA ASIA Inspires F&B Leaders to Foster Change At tasteInnovation Show 2025

In partnership with THAIFEX–ANUGA ASIA

At THAIFEX – ANUGA ASIA 2025, attendees were treated to an impressive showcase of groundbreaking innovations that are set to redefine the food and beverage (F&B) landscape. The event highlighted a diverse array of products, from refreshing upcycled beverages and indulgent stress-relieving coffees to eco-friendly compostable wraps and state-of-the-art food processing technologies. These avant-garde solutions reflect the evolving demands in the F&B sector, shaping not only our consumption habits but also the very way we innovate and create.

As the foremost F&B trade show in the Asia Pacific region, THAIFEX – ANUGA ASIA 2025 brought to life 60 exceptional food and beverage concepts through the highly revered THAIFEX - Anuga tasteInnovation Show 2025. The event saw an impressive influx of nearly 800 submissions across nine vibrant F&B categories, with a discerning jury honouring 10 winners and 50 finalists for their imaginative and transformative ideas. These initiatives are poised to significantly influence the future of F&B, with a keen focus on functionality, sustainability, and cutting-edge technological advancements.

The products showcased are closely aligned with dominant trends identified in the Asian F&B market. According to Innova Market Insights, Asian consumers are increasingly placing a premium on health, nutrition, and product quality, reflecting a significant shift that includes 37% prioritising mental and emotional well-being, 34% opting for age-specific nutritional solutions, and 33% seeking products that enhance gut health.

Highlighted Breakthrough Products from THAIFEX – ANUGA tasteInnovation Show 2025 included Innovations in Functional Health: These primarily beverage-focused products deliver targeted health benefits aimed at promoting stress relief, boosting immunity, and improving digestion, resonating with the growing health-conscious trend among consumers in Asia.

GABA Calm Drip Coffee by FOODHO, the winner, was also one of many highlights. This exquisite coffee, crafted from 100% premium Arabica beans and delicately infused with GABAbiotics—a patented postbiotic—offers a rich, aromatic flavour along with remarkable stress-relief and mood-enhancing properties.

Coffogenic Drink by Hillkoff is another winner. This innovative beverage cleverly transforms coffee pulp—a by-product of the coffee production process—into a highly valuable, functional food product designed to combat non-communicable diseases, effectively utilising what would otherwise be waste.

Another winner, Hello m'arch Quinoa Coffee by Morning Arch, was also a highlight. This luxurious, plant-based coffee features a creamy blend of the finest Arabica beans paired with organic tricolour quinoa, nourishing soy powder, isolated soy protein, and wholesome brown rice, delivering a wealth of protein, fibre, and essential nutrients.

A finalist such as Namwa Banana with Brown Rice Powder by 4Care Inno should not be forgotten. This nutritious powder blend, combining pea protein, banana, and brown rice, is expertly formulated to facilitate muscle growth and recovery, enhanced with prebiotics and probiotics to strengthen the immune system.

Konjaco Potassium Drink by F W Inter Trading is another finalist with a delightfully refreshing beverage made from premium coconut water combined with konjac. This drink is low in calories yet rich in potassium, supporting both nervous and muscular systems while aiding in the prevention of hypertension and strokes.

Sustainable Formats and Clean-Label Innovations is new products. At THAIFEX – ANUGA ASIA 2025, attendees were treated to an impressive display of groundbreaking innovations poised to reshape the food and beverage (F&B) landscape. The event showcased a wide range of products, including refreshing upcycled beverages, indulgent stress-relieving coffees, eco-friendly compostable wraps, and advanced food processing technologies. These forward-thinking solutions mirror the changing demands of the F&B sector, influencing not only how we consume but also how we innovate and create.

As the leading F&B trade show in the Asia Pacific region, THAIFEX – ANUGA ASIA 2025 brought to life 60 exceptional concepts through the esteemed THAIFEX - Anuga tasteInnovation Show 2025. The event attracted nearly 800 submissions across nine vibrant F&B categories, with a discerning jury recognising 10 winners and 50 finalists for their creative and transformative ideas. These initiatives are set to greatly impact the future of F&B, emphasising functionality, sustainability, and cutting-edge technological advancements.

The showcased products align closely with the key trends emerging in the Asian F&B market. According to Innova Market Insights, consumers in the region are increasingly valuing health, nutrition, and product quality, which reflects a notable shift: 37% prioritise mental and emotional well-being, 34% seek age-specific nutritional options, and 33% look for products that promote gut health.

Among the standout innovations at the THAIFEX – ANUGA tasteInnovation Show 2025 were products focused on functional health. These beverage-centric offerings are designed to deliver specific health benefits like stress relief, immune support, and improved digestion, resonating with the growing health-conscious trends among consumers in Asia.

One of the highlights was the GABA Calm Drip Coffee by FOODHO, the winner of the competition. This exquisite coffee, made from 100% premium Arabica beans and infused with GABAbiotics—a patented postbiotic—delivers a rich, aromatic flavour while providing notable stress relief and mood-enhancing benefits.

Another winning entry was the Coffogenic Drink by Hillkoff, which cleverly repurposes coffee pulp—a by-product of coffee production—into a valuable, functional food product aimed at addressing non-communicable diseases while effectively utilising what would otherwise be discarded.

Hello m'arch Quinoa Coffee by Morning Arch also stood out as a winner. This luxurious, plant-based brew features a creamy fusion of premium Arabica beans with organic tricolour quinoa, nourishing soy powder, isolated soy protein, and wholesome brown rice, offering a wealth of protein, fibre, and essential nutrients.

Among the finalists was the Namwa Banana with Brown Rice Powder by 4Care Inno. This nutritious blend combines pea protein, banana, and brown rice and is expertly formulated to support muscle growth and recovery, enhanced with prebiotics and probiotics to boost the immune system.

Another finalist, the Konjaco Potassium Drink by F W Inter Trading, is a delightfully refreshing beverage made from premium coconut water and konjac. Low in calories but rich in potassium, it supports the nervous and muscular systems, helping to prevent hypertension and strokes.

New sustainable formats and clean-label innovations focus on reducing waste, enhancing transparency, and maintaining quality to meet consumers' rising demand for sustainable options.

One notable product is M Wrap® Real Bio, Thailand's first fully compostable food film created by MMP Corporation. This film decomposes safely into compost within 180 days, helping to extend the shelf life of packaged goods.

FLAVORWATCH by Gat Foods, another winner, is a natural preservation solution that prevents spoilage from Thermophilic Acidophilic Bacteria (TAB) in clear, fruit-based, non-alcoholic beverages, ensuring that taste and freshness stay top-notch.

Innovations in food technology and processing are also making production smoother and more energy-efficient, promoting sustainability throughout the entire value chain.

Kamonpat's Green Novel Tech takes the spotlight as a winner, using a Continuous Flow Ohmic Heating System to heat food quickly and evenly while saving energy. This is particularly advantageous for processes such as pasteurisation, sterilisation, and precise heating in the food and beverage industry.

The full list of the winners and finalists is available here.