THAIFEX—Anuga Asia 2024, one of the largest food and beverage trade shows, which ran from 28 May to 1 June 2024, was a testament to the richness and diversity of the food and beverage industry. It showcased 11 trade shows and 3,133 exhibitors representing 52 countries. The event drew an impressive 85,850 visitors from 131 countries, all of whom could immerse themselves in a wide range of activities. These included 28 talks and panel sessions conducted by 33 speakers, along with 13 startup pitches, offering something for everyone in the industry.
As the premier food and beverage trade show in Asia, the event's organisers make it their business to stay current with the latest and future food and beverage trends in the region. One of our partners, Innova Market Insights, keeps everyone updated on leading trends, allowing us to curate the shows with only the latest and most relevant products.
The Top Ten Trends for 2024 are as follows:
1. Ingredients: Taking the Spotlight - Promote a product's star element to align with positive consumer attitudes towards key ingredients.
2. Nurturing Nature - Business responsibilities extend beyond sustainability, requiring actions that positively impact nature protection.
3. Prioritising Prevention - Consumers are seeking products that address their personal well-being needs and help prevent health concerns.
4. Plant-based: The Rise of Applied Offerings - Embracing plant-based products by adopting well-known dishes and formats to provide familiarity and clarity to consumers.
In supporting the Plant-Based: Rise of Applied Offerings, THAIFEX—Anuga Asia successfully hosted the inaugural Alternative Protein Flavour and Taste Contest. During the competition, trade visitors sampled and voted for the best alternative protein products as part of the Future Food Experience+ programme. Entries were evaluated based on taste, texture, aroma, and innovation. Here are the winners of each category:
The winner of the taste category was CPF Global Food Solution Public Company Limited for their Thai Green Curry Gyoza. These plant-based dumplings combine the traditional flavours of Thai green curry with the delicate texture of gyoza, offering a delightful taste experience.
The winner of the texture category was HA LI FA PTE LTD for its EPL Mushroom and vegetable Balls. These products are crafted to provide a perfect balance of texture and flavour. Made from high-quality ingredients, they offer a satisfying bite and are versatile additions to various dishes.
The winner of the Aroma and Innovation category was MORNING ARCH SDN. BHD. for their Hello M'arch Quinoa Noodle Meal Kit (Assorted Flavors). The meal kit features non-fried noodles made from high-protein wheat flour and organic quinoa. Each kit contains fresh ingredients and vibrant spices, delivering an aromatic and flavorful experience. These meal kits are designed to be healthy and convenient, made without added MSG, artificial colouring, or preservatives.
5. Local Go Global - The power of local ingredients is spreading across the globe, from authentic foreign dishes to ingredients produced close to home.
6. Home Kitchen Heroes: The home is an alternative venue for social occasions that accommodate changed lifestyles and budgetary realities.
7. Indulging in Health - Health brands incorporate indulgence while comforting treats come with added goodness, creating an ideal balance.
8. Oceans of Possibilities - The seas are developing as the farms of the future, inspiring new, environmentally positive ingredient sources.
9. H2O: Quenching the Future - Carving out a strong future for hydration products through added health benefits and exciting endorsements.
10. Minimising the Noise - Open and straightforward communication appeals to consumers who want to escape information overload.
For those looking forward to next year, THAIFEX—Anuga Asia will return from 27 - 31 May 2025.
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