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  • Writer's pictureChomp Magazine

1-Group Invites F1 Fans to Rev up Their Engine for 1-Group's Grand Prix Campaign for F1 Season


1-Group's Grand Prix Campaign for F1 season
1-Group's Grand Prix Campaign for F1 season

The Formula 1 Singapore Grand Prix is just around the corner and will be a spectacular event! It's worth noting that 1-Group, Singapore's leading lifestyle and F&B group, has collaborated with the Singapore Tourism Board for four major campaigns. These campaigns will encompass dining, nightlife and entertainment, family fun, and lifestyle experiences. There's no doubt that this is going to be an unforgettable experience for everyone involved!

Paced between 8th to 17th September, 1-Group's GPSS 2023 campaign is primed as an all-encompassing celebration with roaring parties, social drinking events, F1-themed brunches and viewing spots located in proximity to the F1 circuit.

The campaign's highlights are:

Party with Red Bull at Yin Bar and Yang Club during F1 season
Party with Red Bull at Yin Bar and Yang Club

1) Full Throttle at Yin Bar & Yang Club - Party

In partnership with Red Bull, the Full Throttle series returns as the flagship event for 1-Group's GPSS 2023 campaign. Yin Bar's courtyard will be transformed into a pitstop, complete with a race car installation, refreshments, and food carts serving light bites and snacks. The festivities will kick off with a GPSS-themed pre-party featuring live music and plenty of drinks. Later in the night, the excitement will smoothly transition to Yang Club with a continued racing theme and themed beverage packages. Local DJs will headline a Hip Hop party on September 15th, while September 16th will feature three former champions of Red Bull's Music 3Style World DJ Championship, including DJ Puffy (Barbados, International Champion, 2016), DJ Zozulya (Russia, International Champion, 2020) and DJ Anrev (Singapore Champion, 2019) for a throwdown of turntablism expressed in various styles of music.


Sustainable F1 party at 1-Arden
Sustainable F1 party at 1-Arden

2) Sustainable F1 Party x CRUST x WILD PEARL - Party

1-Arden will host a sustainable F1 party with Crust Group and Wild Pearl, featuring local DJs, a solar-powered DJ booth, CRUST craft beers, and eco-conscious cocktails with repurposed ingredients from 1-Arden's rooftop garden.


1-Atico's Bottomless Brunch during F1 season
1-Atico's Bottomless Brunch

3) The Longest Brunch at FIRE & FLNT - Dining

Introducing the Grand Prix edition of 1-Atico's Bottomless Brunch, where communal tables take on a new twist inspired by racing tracks. Enjoy an all-you-can-eat brunch with free-flow salads, charcuterie, raw seafood, carved meats, and desserts, all served at extended communal tables. You can also indulge in a la carte dishes on-demand, from the wood-fired parrillas of FIRE for grilled meats and FLNT for seafood, sushi, and more. Combining Argentinian and Japanese-Peruvian cuisines, this brunch is not to be missed.


Brunch at The Top at 1-Arden during F1 season
Brunch at The Top at 1-Arden

4) Brunch at the Top at 1-Arden - Dining & Viewing

Experience the ultimate brunch collaboration at 1-Arden! Indulge in a free flow of delectable a la carte dishes and a variety of buffet sides for only $88++ per person. For an extra kick, add free-flow garden-to-glass cocktails from the renowned 1-Arden Bar. Located on the 51st floor of CapitaSpring and boasting a breathtaking view of the race tracks, 1-Arden is the perfect spot for race enthusiasts, even those without a ticket. During the F1 weekend, all outlets will remain open until 11 pm, featuring an extensive range of cuisines such as Australian-focused cuisine at Kaarla, Kappo-style cuisine at Oumi, Mediterranean plates and pastas at Sol & Luna, and garden cocktails at 1-Arden Bar.


Dinner near circuit during F1 season
Dinner near circuit during F1 season

5) Other key parties, dining and viewing spots near the circuit


Experience the ultimate F1 Sunset Party with Red Bull cocktails, DIY drinks at Red Bull Interactive Lab Bar, drinking games, and live DJs at 1-Atico Lounge in Orchard. Indulge in all-day Latin-European brunch specials and garden cocktails with a breathtaking view at the CapitaSpring's Sol & Luna rooftop in CBD. Satisfy your cravings with all-you-can-eat traditional and modern Italian brunch or dinner at MONTI in Waterfront. Delight your taste buds with inventive dim sum and sharing plates at Restaurant Mimi in Clarke Quay. Treat yourself to a Greek feast along the Singapore River with fresh seafood and communal platters at Zorba, the Greek Taverna in Clarke Quay.


Don't miss out on this unparalleled experience this F1 season! 1-Group Website: https://www.1-group.sg/

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